Fabrizia Spirits launches spritz variety pack as limoncello line expands

By AI, Created 10:00 AM UTC, May 20, 2026, /AGP/ – Fabrizia Spirits has introduced a new 8-pack canned spritz variety pack, adding two new flavors and extending its limoncello-driven RTD lineup. The launch comes as the family-owned New Hampshire company says its flagship limoncello line has grown 20% annually for five years and now sells in 25 states.

Why it matters: - Fabrizia Spirits is pushing deeper into the fast-growing ready-to-drink cocktail market with a new spritz lineup built around its limoncello base. - The launch broadens the company’s retail and menu presence as spritz cocktails continue to gain traction. - The move gives Fabrizia a new way to build on its strongest product line while competing in a crowded RTD category.

What happened: - Fabrizia Spirits announced the launch of its Spritz Cocktail Variety Pack on May 6, 2026. - The family-owned company is based in Salem, New Hampshire. - The new product is a spirits-based 8-pack with 7% ABV. - The pack includes 3 Limoncello Spritz cans, 3 Blueberry Spritz cans and 2 Blood Orange Spritz cans. - Blueberry Spritz and Blood Orange Spritz are new flavors.

The details: - Limoncello Spritz is made with Fabrizia Limoncello, sparkling Italian wine and soda water. - Blueberry Spritz uses Fabrizia Blueberry Liqueur made with Maine blueberries, sparkling Italian wine and soda water. - Blood Orange Spritz is made with Fabrizia Blood Orange Liqueur, sparkling Italian wine and soda water. - Fabrizia says the spritz line uses imported Italian wine as the base, blended with its liqueurs and sparkling soda water. - The company’s flagship Limoncello line has grown 20% annually over the past five years. - Fabrizia Limoncello is now sold in 25 states. - The company says its authentically created, all-natural limoncello helps anchor the spritz portfolio. - Fabrizia identifies its focus on high-quality ingredients and approachable, better-for-you cocktails as a driver of consumer interest in RTD products. - Media inquiries and product samples go to Debralee Johnson at debralee@fabriziaspirits.com.

Between the lines: - Fabrizia is leaning into a flavor category that already has distribution momentum, which can help a smaller family-owned brand compete without rebuilding its identity from scratch. - The new pack also suggests the company is using limoncello as a platform, not just a single product, to create more shelf variety and repeat purchase opportunities. - The statement from co-owner and co-founder Phil Mastroianni points to premium ingredients as a core brand message in a segment crowded with convenience-focused competitors.

What’s next: - Fabrizia will likely use the new variety pack to expand awareness for its spritz line in retail and on-premise accounts. - Continued growth in the limoncello and spritz categories could support wider distribution beyond the current 25-state footprint. - The company’s next phase will likely depend on how quickly consumers adopt the new flavors alongside the original Limoncello Spritz.

The bottom line: - Fabrizia Spirits is turning its limoncello equity into a broader RTD spritz platform, betting that flavor variety and premium ingredients will keep the brand growing.